Grow and run your wholesale business

Widen your reach

Start receiving orders from verified and curated retailers across Australia

Fully managed

We manage your entire ordering process, from marketing to payment

Free to start

$0 listing fee. Email us your linesheet and photos, to start selling.

Get discovered by 5000+ retailers across Australia

From Darwin to Hobart, and Brisbane to Perth, we get you orders from across the country.

Trada is an online trade show everyday

Over the years we have worked with enough brands to know how expensive and make or break trade shows can be, so we decided to create a better way. Trada curates and vets brands across multiple retail categories before listing their products, ensuring that your brand is always in good company.

We have created an exquisite shopfront focussed on makers that highlights not just your products, but also your story and brand values. By creating a beautiful and curated marketplace of trusted brands, our retailers feel confident in ordering their merchandise from you with a single click.

How does it work?


Apply to Trada

Complete the short application form for us to understand your business. We might call you to ask you a few questions.

Brand goes Live

We'll use your line-sheet and photos to design a beautiful storefront with your minumum order amounts and wholesale pricing.

Receive an Order

Based on your category and price, we start recommending your products to retailers. When a retailer places an order you'll get an email.

Ship and get Paid

When you receive an order you get 1 business day to accept it. Once accepted, ship the order out and we pay you immediately.

Hear from our brands

Trada is the Trade Fair Disruptor and are solving a very real problem. The tech version of a Trade Fair is finally here. AND it works!

We are delighted to be able to showcase beauty’s got soul candles, bath & body products on Trada. We started getting orders within a week of joining the marketplace.

The system is truly impressive and frictionless.
Leonie Henzell
Founder - Beauty's Got Soul
Cadelle has been with Trada since they launched and we have found them to be nothing short of amazing. They are extremely professional, whilst being very friendly. The marketing has been consistent, without being too invasive.

The new businesses that Trada has introduced us to have been really well-presented businesses that we are very happy to have stocking the Cadelle label.
Adelle Angeleri
Founder - Cadelle Leather

Join the growing list of brands that now wholesale via Trada

$0 listing fee and 15% commission on every order

It's free to start and we have a $0 listing fee. When a retailer makes a purchase via Trada, we take a 15% commission and deposit the rest in your bank immediately.

There are absolutely no other fees and Trada also absorbs the card transaction fee to give your retailers the best price. You can read our FAQs to learn more.

Leverage industry leading wholesale data

Trada provides listed brands with rich information on the retailers visiting and ordering from their shop. We tell you where your retailers are coming from, what type of shop they are and which of your products are performing the best.

Trada also manages the entire customer relationship for you, all the way from managing the communication around an order, generating the invoice, collecting the payment to finally reminding them when it's time to re-order. We are providing you data that traditionally only the biggest brands and retailers had access to.

Sell across multiple categories

Accessories | Trada Marketplace
Apparel | Trada Marketplace
Beauty & Wellness | Trada Marketplace
Beauty & Wellness
Home & Living | Trada Marketplace
Home & Living
Jewellery | Trada Marketplace
Kids & Baby | Trada Marketplace
Kids & Baby
Kitchen | Trada Marketplace
Food & Drinks | Trada Marketplace
Food & Drinks
Pets | Trada Marketplace
Stationery | Trada Marketplace

The Trada Story

We want to help store owners embrace their role as curators and catalyze the shop local movement.

We believe that the future of retail is local. We are on a journey to help local retailers fight big box stores and online giants. We want to make finding awesome new product lines for your store a breeze. We are constantly working hard to ensure your selection is as unique and exciting as possible for your customers.

We want you to focus on helping and serving your customers while we empower you to curate the best products for your store!

Now Everyday is a Trade Show. What are you waiting for?

Apply to sell