I am a retailer

How does Trada work?

Trada is an online tradeshow where brick and mortar retailers can purchase unique wholesale merchandise from brands across Australia


Join for free

Join now and get access to 20,000+ unique products at pre-negotiated prices.

One stop shop

You can checkout from multiple brands at once and stock up your entire shop.

Buyer protection

We pay the brand only after the items have been shipped to your store.

Low minimums

Most of our brands have minimums under $200, with attractive 2x margins.

So how do I get started?

Step 1

Find something you like

Once signed up, you can browse through our vast collection of brands and products to find something that fits your store. Our team also regularly curates collections such as Australian Made, Eco Friendly and Handmade. Use our helpful filters to further narrow down your choices by minimum order amount and lead time.

Step 2

Add items to your cart

Once you find a brand, look through their products, read their story and view their social media. If you click on any product, you can see the wholesale price, the recommended retail price and rich product information. Start adding the products you like to your cart. It works just like any online shop.

Step 3

Reach the minimum to checkout

Since we sell items at a wholesale price, each brand sets a minimum order amount you need to hit, to place an order with them. You can visit your cart to see how much below the minimum you are and continue shopping. Once you hit the minimum, you can see the shipping cost and checkout that order. You can also checkout multiple brands together.

Step 4

Place your orders

Once you click checkout you will be asked for your shipping address and payment card information. Don't worry your card will only be charged once the brand has accepted the order. Once you have completed the checkout and placed your orders, you will receive an email informing you that the orders are pending acceptance from the brands.

Step 5

Orders are accepted by the brands

Once you place an order, the seller brand receives an email with your order details. If they choose to accept it, your card will be charged and you will receive another email stating that your order is confirmed and is being prepared for shipment. This email will also provide the shipping date and link you to the order invoice.

Step 6

Orders are shipped to your store

Once the brand has shipped the order, we will send you an email with the tracking number so you can track your shipment. Our brands choose the most reliable shipping method to send it directly to your store. Once the items are on the road, we release the payment to the brand. Our support team is always available if you have any issues.

It's like a trade show without the hassle

Friendly Support Team

Our support team is always available if you need help with an order

Ask before you buy

You can send messages to a brand to ask them questions before you buy

Pre-vetted Prices

We ask our brands to list their best prices, so you always get a good deal

Word on the street

I love that Trada represents small businesses with an emphasis on Australian, Handmade and Unique. The website is easy to use and I appreciated the free shipping on all orders. Their customer service has also been great.
Portia & Co
Maldon, VIC
I love Trada because I can access many products all in one place.

I also love that many of their suppliers are smaller companies and not found in every gift shop.
Noun a Place for Things
Smithton, TAS

Join 5000+ retailers across Australia

From Darwin to Hobart, and Brisbane to Perth, we are helping re-ignite local retail.

Hundreds of brands trust Trada to wholesale their products.
And we are adding 10 new brands every week.

Stock up your store at the best prices from the
comfort of your couch. Start shopping now.

You can read our FAQs to learn more.

Shop across multiple categories

Accessories | Trada Marketplace
Apparel | Trada Marketplace
Beauty & Wellness | Trada Marketplace
Beauty & Wellness
Home & Living | Trada Marketplace
Home & Living
Jewellery | Trada Marketplace
Kids & Baby | Trada Marketplace
Kids & Baby
Kitchen | Trada Marketplace
Food & Drinks | Trada Marketplace
Food & Drinks
Pets | Trada Marketplace
Stationery | Trada Marketplace

Now Everyday is a Trade Show. What are you waiting for?

Start Buying